Shubman Gill has done heroics in the Edgbaston Test, where he smashed a double ton in the first innings and another ton in the second innings. He managed to get 269 runs in the first innings while being wrapped up for 161 runs in the second innings. Despite this heroic performance in the 2nd Test match and taking his team forward towards the win, he might get a serious warning from the BCCI. When Gil came out from the pavilion to declare the second innings, he was seen wearing the Nike tights.

Actions Against Gill

BCCI is being sponsored by Adidas, and the Indian players are supposed to wear Adidas merchandise only. But Gill came out wearing the Nike tights. It is assumed that the Indian skipper came out in a hurry and might not remember the sponsorship terms and conditions. For this, he might even receive a show cause notice from the BCCI, asking for a formal reply from the Indian captain to explain his actions that may have violated the rule and regulations, or code of conduct.

What Can Adidas Do About This?

Adidas and BCCI signed a deal of Rs. 250 crores in May 2023 that will be in effect until March 2028. But if Adidas wants, it can take a few actions, which can include cancelling the sponsorship deal with the BCCI. Adidas can also ask for compensation from BCCI from having not abiding by the terms and conditions of the sponsorship rights. Besides this, the sports brand can also ask for a formal explanation from the cricket governing body. One last activity that Adidas can proceed with is to give a warning to BCCI and continue to remain its sponsor.

BCCI-Adidas Partnership

BCCI and Adidas have multiple components in their partnership, including sponsorship fees and royalties from the sale of the merchandise. Adidas pays Rs. 75 lakhs per match while the previous sponsor, Nike, was paying Rs. 88 lakhs per match, which had a deal until September 2020. The BCCI also gets a royalty of Rs 10 crores per year on merchandise sales over its 5-year cycle.