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Home>>Business>>New industry body CHATT to represent tourism sector; to help tourism, hospitality with tech
Business

New industry body CHATT to represent tourism sector; to help tourism, hospitality with tech

international media news
June 10, 2021 256 Views0

Every member will be able to access all CHATT resources and benefits, including participation in year-round programmes, signature business events, access to the travel-tech ecosystem, including the experts and regional leads among others.

The association comprises Amanpreet Bajaj, General Manager, Airbnb – India, Southeast Asia, Hong Kong and Taiwan; Nishant Pitti, Co- Founder & CEO – EaseMyTrip.com; Rohit Kapoor, CEO – OYO India & Southeast Asia, and Dhruv Shringi, Co-Founder and CEO – Yatra.com.

“CHATT’s formation is a landmark decision to boost India’s robust domestic tourism market and support small hotel partners, homeowners, agents to expand their offerings catering to the needs of tourists,” said Prahlad Singh Patel, Minister for Tourism and Culture (Independent Charge), at a virtual launch event on Wednesday.

“Technology is at the forefront of many initiatives at the Ministry of Tourism and we look forward to closely working with CHATT to strengthen the sector,” said Arvind Singh, secretary tourism, government of India.

“Throughout the pandemic, CHATT founding members – Airbnb, EaseMyTrip, OYO and Yatra have supported the Government’s vision to revive the economy. With this foundation, we aim to safeguard the interests of small hotel, home and travel partners and become their voice,” the new association said in a statement.

Following this, CHATT’s founding members conveyed optimism about ‘filling the missing pieces of tech, innovation in the travel, tourism and hospitality industry’ while ‘promoting interests of small enterprises’ and ‘leveraging digital initiatives.’ Highlighting that Airbnb, EaseMyTrip, OYO and Yatra have continuously supported the Government’s vision to revive the economy, CHATT founding members shared their aim of coming together to safeguard the interests of small hotel, home and travel partners so as to become ‘their voice’.

For travellers reading this, this may just be the beginning of a timely initiative that can finally put India on the global map and boost the country’s domestic tourism on war footing.

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