In order to support brands in connecting with their target audiences, Twitter India has introduced ArtHouse, a creative suite of services to assist brands in creating and optimising Twitter-first content. ArtHouse is a fully integrated service that connects brands with the creative capital of influencers, artists and editors. It is a team of experts who understand the platform and its possibilities, know Twitter’s audience and what works best for them – whether it’s a video ad or a larger campaign.
ArtHouse is all about the power of creatives in marketing communications, connecting brands to influencers, artists and producers to create content that moves people. “The impact of creative assets in delivering successful campaigns has been proven time and again, and ArtHouse’s purpose is to enable brands to drive this impact with content that leaves an enduring impression,” Twitter said in a statement.
The services offered by ArtHouse are broadly categorised into creator influence and artistry — wherein by partnering with digital creators or influencers, ArtHouse will strengthen a brand’s message by borrowing a voice to create videos, illustrations or graphics that relate to their audiences; video editing and optimisation — where ArtHouse can enable brands to upgrade their existing creative assets by optimising them for Twitter; and live brand studio — where ArtHouse can also work with brands to broadcast and maximise the reach of their events (such as a product launch, fashion show or concert), by bringing them live to Twitter to drive conversations on the service.
Twitter’s premium offerings have made it the go-to place for brands to engage with their audiences, whether that’s to stay connected or launch new products and services, Manish Maheshwari, managing director, Twitter India, said. “We’ve partnered with the best brands in the country on many successful campaigns over the years. We have learned that creative assets add an edge to every brand’s message, especially on a service like Twitter where there’s so much happening. With ArtHouse, we’re very excited to unlock new possibilities with brands,” he added.
