India’s top quick commerce platform, Swiggy Instamart, on Monday, launched its 10-minute delivery service to nearly 100 cities across the country after witnessing a surge in demand. This ground-breaking milestone follows the addition of 32 new cities this year, including Jodhpur, Raipur, Siliguri, and Thanjavur. Swiggy’s move considers an increase in instant delivery demands beyond metro areas.
With this expansion, millions of new customers will now be able to access more than 30,000 products, including groceries, daily essentials, electronics, fashion, beauty products, toys, and more. Everything in just 10 minutes! There has been a growing demand in smaller cities, particularly in tier 2 and 3 cities. Amitesh Jha, CEO of Swiggy Instamart, noted, “Over the past year, millions of Indians have relied on Swiggy Instamart for everything from groceries to festive essentials. Consumer behavior in tier 2 and 3 cities has evolved rapidly, and convenience-led retail is gaining strong traction beyond metros.”
He said, “One in four new users in 2025 came from these cities, reinforcing the need for faster and more efficient delivery services. Our expansion strengthens our reach and supports local economies by empowering dark store staff and delivery partners.”
To support this rapid growth, Swiggy Instamart is enhancing its dark store network with ‘megapods’–large fulfillment centers ranging from 10,000 to 12,000 square feet. These megapods can stock up to 50,000 SKUs, offering customers three times the product range of a regular dark store. Beyond groceries, the expanded inventory includes a mix of FMCG, D2C, and local brands tailored to regional preferences.
For example, customers in Patna can now order Sudha Milk and Maharaja Bread, while Raipur residents have access to Vachan dairy products and Bake’O’Fun bakery items. This localization ensures that Swiggy Instamart delivers not just speed but also variety and relevance to each market.
Swiggy Instamart’s expansion has led to some surprising consumer trends in tier 2 and 3 cities. The highest single-day spend so far was Rs69,993 by a customer in Thiruvananthapuram, while a Dehradun user holds the record for the highest total spend, reaching Rs3,34,411. The top-selling categories include Fruits & Vegetables, Munchies & Snacks, and Dairy, Bread & Eggs, with onions, tomatoes, and coriander being the most ordered items.
Interestingly, Thiruvananthapuram surpassed Mumbai in orders for Hot and Sweet-flavored potato chips. Patna became the fastest city to cross 1,000+ daily orders, achieving the milestone in just four days, while Raipur set a record by hitting 300 orders on its launch day. Hubli also recorded the highest order value on launch day, with a single order for wireless earphones worth Rs8,980.
Since its launch in August 2020, Swiggy Instamart has revolutionized the grocery and essentials delivery segment. Now operating in 100 cities, it continues to set new benchmarks with its advanced technology and dedicated delivery fleet. As India’s appetite for convenience grows, Swiggy Instamart’s rapid expansion is poised to redefine how consumers shop for everyday essentials across the country.
