India, a big market, is home to tonnes of brands, however, only a few manage to make it to the top 10 of the most-loved brands in the country. Consumer intelligence company Talkwalker has come out with its list of the top 10 most-loved brands in India in collaboration with Hootsuite.
The Brand Love 2022 report takes into account the brands that managed to create a loyal customer base in India. Talkwalker and Hootsuite rated the brands on three criteria- Passion, Trust and Customer Satisfaction. To list down the 50 most-loved brands worldwide and the 10 most-loved brands of India, over 2.6 billion social media conversations and reviews were analysed.
The latest list has both home-grown brands like Mamaearth and international companies like L’Oreal.
Here’s a look at the 10 most-loved brands in India:
1. Colorbar Cosmetics: Home-grown beauty brand Colorbar is the most-loved brand of India. Founded and headed by Samir Modi, this fast-growing brand has found its footing in the international market as well.
2. Bombay Shaving Company: The 7-year-old company is a men’s grooming brand that has grown to find a huge customer base.
3. IBM: International Business Machines Corporation (IBM) takes the third spot on the list of most-loved brands in India, according to Talkwalker and Hootsuite.
4. Levi’s: An American clothing company stood 4th on the list. It’s no secret that the brand has become synonymous with denims.
5. Saffola: This health care brand from Marico India has found its niche in the market of edible oils and so ranked 5th on the list.
6. Capgemini: On the sixth spot is the French IT and consulting company. Capgemini scored high on the three metrics used by Talkwalker and Hootsuite to rank the best brands of India.
7. Mamaearth: Home-grown startup Mamaearth is the brain child of Ghazal and Varun Alagh. It is a health, wellness and fitness company headquartered in Gurgaon.
8. Oppo: Smartphone brand Oppo, launched in 2004 in China, bagged the eight spot on the list.
9. Nivea: A German personal care brand, launched in 1911, is among the top 10 most loved brands of India.
10. L’Oreal: Number 10 on the list is the French cosmetics giant L’Oreal. It is not only among the most-loved brands of India but also one of the most-loved brands worldwide, according to the report.