At a time when several companies are struggling to choose between letting the employees work from home or calling them back to the office, Apple CEO Tim Cook has reflected upon finding a middle ground between working remotely and from office.
Apple Inc. is trying to find a middle ground and is running the mother of all experiments because we don’t know, the CEO of one of the world’s largest companies expressed recently. “We’re running a pilot and trying to find a place that makes the best of both of these worlds,” Cook said at the TIME100 Summit held earlier this week.
While talking about their attempts to decide on which work model to choose, the Apple CEO also shed some light on how mental health is in greater focus now.
“Mental health has become much more important in last couple years,” Cook said at the TIME magazine event. “This is not only because of the pandemic but overhang of things going on in addition to the pandemic. I think the employer will increasingly take on more role in that. Earlier many were focused on physical health, now you have to focus on total,” he added.
Over virtual meetings, Cook stated that his preference is in-person interactions. He, however, noted that virtual interactions are not inferior but different.
Apple’s current work model
Presently, the tech company’s employees are needed to work from the office two days a week. The company is among the many technology and finance corporations who are mandating that employees return to offices, amid a decline in Covid-19 cases.
Meanwhile, Cook was the world’s second highest paid CEO in 2021 after Tesla chief executive Elon Musk. CEO of Apple since 2011, Cook earned a mind-numbing $770.5 million in 2021 as part of a 10-year grant of shares totalling $1.7 billion. Under Cook, Apple’s market capitalisation has increased by $2.2 trillion. Apple ranks number 2 on the Fortune 500 list of companies. The company raked in $95 billion in profits in 2021.
