The much-awaited Indian Premier League (IPL) rights have finally concluded with the all four packages being sold for a whopping Rs 48, 390 crores. After the conclusion of the e-auction which went for three days, Board of Control for Cricket in India (BCCI) secretary Jay Shah took to social media to called it ‘a red letter day for Indian cricket’.
As IPL’s brand value reaches next level, Shah in a tweet said that the glitzy league was now the second most valued league in the world in terms of per match value.
“Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!” Shah tweeted.
While Star India retained the broadcast rights, Viacom 18 bagged the digital rights. Confirming the development of Star India winning the bid for Package A, Shah added, “I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years.”
IPL’s official account also welcomed the companies who had bought the rights for the next five years.
