As Gold prices reach new peaks, leading jewelry brands offer substantial discounts. These offers are on making charges to boost demand during the festive season. This move came as demand for gold was slow. This contrasts, earlier this year when interest surged after the government reduced customs duty on gold from 15% to 6%.

Dhanteras and Diwali are auspicious times for purchasing gold, as they are believed to bring good fortune. Buyers typically invest in various forms of gold, including jewelry, bullion, bars, and coins. This year, despite high prices, the discounts on making charges have drawn attention, with brands hoping to encourage festive spending and uphold the cultural significance of gold purchases during Diwali.

Malabar Gold & Diamonds, Tanishq, And PC Jewelers Unveiled Exclusive Diwali offers

• Malabar Gold And Diamond

Globally renowned jewelry retailer Malabar Gold & Diamonds has introduced special Diwali promotions, available at all Malabar showrooms until November 3. They apply to gold, diamond, and precious stone jewelry collections. Customers are guaranteed gold coins with every purchase and a gold rate protection plan to safeguard against price fluctuations.

As part of the promotion, customers buying gold jewelry worth Rs. 50,000 or more will receive 200 mg gold coins. Precious, Uncut, and Polki jewelry purchasers will receive 300 mg coins. Meanwhile, diamond jewelry buyers will be gifted 400 mg coins. The gold rate protection program lets customers reserve jewelry with a 10% payment, securing the lowest price if rates drop before purchase. Malabar also invites customers to explore new designs and exchange old gold without losing value.

• Tanishq Jeweller

Under the Tanishq Gold Offer, customers can enjoy up to 20% off on making charges for gold jewelry or the value of diamond jewelry. This promotion is available on the Tanishq website and app through November 3, 2024, and includes categories such as Gold Plain, CZ Jewelry, Kundan Polki, and more, excluding gold coins, silver items, loose diamonds, and stones.

• PC Chandra Jewellers

PC Chandra Jewellers, as announced on their official Facebook page, is offering a 25% discount on making charges for all jewelry and a 10% discount on the value of diamonds and astrological stones. Additionally, customers can participate in a contest to win up to 2kg of gold coins and will receive assured gifts, with 11kg of gold and 350kg of silver to be distributed throughout the promotion.

Amazon Expands Lab-Grown Diamond Collection with Festive Discounts

Amazon has expanded its range of lab-grown diamond jewelry, offering gold and silver pieces with lab-grown diamonds starting at Rs 2,500. The collection includes around 50,000 styles, contributing to Amazon’s selection of over 500,000 silver, gold, and diamond jewelry styles.

This festive season, Amazon offers up to 20% off on gold and diamond jewelry, a 15% instant bank discount, and a flat Rs 1,000 coupon, making it a key destination for Dussehra and Diwali shopping.