An integrated policy action framework is needed to transform India into a globally competitive creative economy hub by 2030, according to the CII’s India’s M&E Sector Report released at the 12th CII Big Picture Summit 2025 in Mumbai. The report says that it would drive the Media and Entertainment (M&E) sector towards a contribution of over USD 100 billion to the GDP and generate more than five million jobs.
The report notes that while the global M&E industry is projected to reach USD 3.5 trillion by 2029, growing at a compound annual rate of 3.7 per cent, India’s sector is expected to expand at a much faster pace, 9.8 per cent annually, or 2.6 times the global average. Yet, despite this strong growth, India currently contributes only 2 per cent to the global M&E industry, and its creative economy forms barely one per cent of its GDP.
To realize its full potential, the report emphasizes the need for structural reforms. It calls for unified regulation to replace fragmented, channel-specific laws that create inconsistent rules and compliance burdens. CII says that it would encourage innovation, protect intellectual property, and position India to lead in emerging fields such as gaming and digital media.
The report also identifies infrastructure as a major bottleneck. It points out that India’s limited film and production facilities often result in capital flight and missed local job opportunities. Investments in high-quality studios, 5G networks, and technological integration are deemed critical to reverse this trend, enabling technology transfer and expanding content access across the country.
The report further highlights the need to simplify entrepreneurship pathways. CII suggests a single-window digital portal and stricter anti-piracy enforcement to improve ease of doing business and attract both domestic and international investors.
Despite India’s growing global recognition for storytelling and creativity, the country’s media exports remain modest. Dedicated export funds and simpler procedures, the report argues, could help Indian creators reach international markets and enhance the nation’s cultural influence abroad.
On the skills front, the report notes significant talent shortages, especially in animation, VFX, and digital media. It calls for globally aligned training standards and closer collaboration between academia and industry to build a robust, employable workforce.
The report finds that a national media and entertainment policy, similar to the National AVGC-XR Policy, could provide the clarity and direction needed to navigate the rapid technological and market changes reshaping the industry.
