The Bharatiya Janata Party (BJP) is launching ‘Operation Sindoor’ on June 9, coinciding with Prime Minister Narendra Modi’s third oath-taking, to highlight the achievements of the Modi 3.0 government nationwide. As part of this month-long public outreach, BJP aims to connect with every household, particularly by gifting vermillion to women and distributing informative pamphlets. The campaign will see significant participation from all Union Ministers, NDA Members of Parliament, and senior party officials. Lok Sabha MPs are expected to cover 15-20 km daily on foot in their constituencies, while ministers will undertake weekly outreach trips of 20-25 km, said reports.
Reportedly, the focus of the BJP will be on Bihar where assembly elections are set to be held in November this year. States like Assam, West Bengal, Puducherry, Tamil Nadu and Kerala will go to the polls next year. By linking the outreach campaign to Operation Sindoor, the BJP will look to show that there is a strong government at the centre capable of handling any kind of challenges.
This will also serve as a counter to the Congress party’s ‘Jai Hind’ campaign launched to laud Indian Armed Forces.
June 9 will mark the first year of Modi 3.0 and the completion of the 11th year of Narendra Modi as the Prime Minister. Operation Sindoor is the third precision strike against cross-border terrorism under the Modi government. The first being in 2016 to avenge a terrorist attack on an Indian Army camp in Uri, Jammu & Kashmir, on September 18, 2016, which killed 19 Indian soldiers. The attack was blamed on the Pakistan-based Jaish-e-Mohammed (JeM) group. The second in 2019 when the Balakot Airstrike took place to avenge a suicide bombing attack on a convoy of Indian paramilitary forces in Pulwama, Jammu & Kashmir, on February 14, 2019, which killed 40 CRPF personnel. The attack was claimed by Jaish-e-Mohammed (JeM).
